Website AI chatbots
Custom website chat systems that provide immediate answers, collect relevant information and guide visitors towards the correct service, action or team member.
The problem
A visitor who cannot find an answer quickly often leaves rather than filling in a contact form and waiting for a reply. Meanwhile, a contact form gives a team no way to prioritise or qualify enquiries before they land in an inbox.
How it works
The chatbot sits on your website and responds to visitors immediately using the same underlying assistant technology as the rest of the platform, so it can answer real questions rather than offering a fixed set of canned replies. It can also ask clarifying questions to understand what a visitor needs before pointing them to the right page, action or person.
Capabilities
- Immediate, always-available responses on the website
- Contextual conversation memory during a visit
- Qualifying questions to route visitors correctly
- Handoff to a human operator for important conversations
- Channel-independent backend, so assistant logic is not duplicated per channel
Business use cases
Pre-sales enquiries
Answers questions about services and qualifies a visitor before they reach a team member.
Support deflection
Resolves common questions directly, reducing the number of enquiries that need manual handling.
Implementation process
- 1Define the questions and outcomes the chatbot should handle
- 2Configure the chat widget to match the website
- 3Connect the chatbot to the relevant business content
- 4Test the main visitor journeys before going live
Integration considerations
Because the platform is channel-independent, a chatbot built for the website shares the same underlying assistant logic used elsewhere, so updates to how the assistant answers do not need to be duplicated across channels.
Security and human oversight
Conversations can be reviewed and handed off by an authorised operator, and the chatbot only responds using the content and scope it has been configured with.
Frequently asked questions
Will the chatbot look like a generic widget?
No. It is configured to match your website rather than deployed as an off-the-shelf, unbranded widget.
Can a team member take over a conversation?
Yes, through the platform's human handoff capability, with the conversation history visible to the operator.
This capability is demonstrated in the AI Business Assistant Platform.
Discuss this solution
Tell us what you have in mind for Website AI chatbots. We will review the requirements and suggest practical next steps.